At Live Your Message LIVE, entrepreneurs from all over the world (67 countries to be exact!) had the weight of “not knowing” lifted off their shoulders as they learned exactly what to do to grow their business FAST. 

So, I thought I’d share 5 of my TOP business-building takeaways from the event… so you can stop imagining your dream business and start making it a reality. 

Takeaway #1: Don’t build a business that feels like a job.

When it comes to your business, there is no one-size-fits-all-how.

There is no ONE PATH that works for everyone right out of the box…

So, while you can follow proven models and milestones (like what I teach in my programs), your path through them WILL be different…

Let’s take your marketing strategy.

For many entrepreneurs, marketing is a struggle because they’ve been following advice and implementing strategies that feel inauthentic to who they are. 

Fortunately, there’s a way to make it SO MUCH easier and more intuitive for you…

Meet my Momentum student, Richard Zultner, a retired professor in his mid-60s.

Richard only wants to work a few months a year and be able to shut down his business for huge blocks of time so he can spend time with his family and enjoy retirement. 

Richard’s goal when he joined us in Momentum was to create what he calls a digital duchy that he could push the pause button on any time he wanted…

(a duchy is the smallest kind of sovereign state. The Grand Duchy of Luxembourg still exists in Europe as the smallest region on the map)

In other words, Richard wanted to build the “smallest, simplest business” he could.

So he decided to practice what I call Minimum Viable Marketing by creating one signature premium program that he opens just twice a year… 

This way, he could fully enjoy his retirement, which he defines as a time when you should only do what you really want to do 🙂

And that’s what we helped him build during his year in Momentum!

Now, he sells out every enrollment cycle with a waiting list and he’s able to fully enjoy his retirement. 

So, his Mission, Vision & Goals for his business (as a retired professor in his mid-60s) might be very different from your own.

That’s why it’s so important to start with you — with your Mission, Vision & Goals… so you don’t run the risk of building a business that feels like a job.

Takeaway #2: How you show up AS you speak your message is responsible for as much as 80% of how that message is received. 

Having clarity on what you want and why you want it allows you to show up powerfully as the messenger for the business you want to build.

This is Mission Critical because research shows that HOW you show up to your potential clients is responsible for 80% of the response you get. 

Yep, 80%!

This is even more important than getting your message perfect — because you can say all the right words, but if you’re out of alignment with what you’re saying, no one will believe you…

And you run the risk of coming across like this…

There’s no faster way to turn off your audience than to be dull and uninspiring… and it’s easy to fall into this IF you don’t fully believe what you’re saying. 

As Teddy Roosevelt famously said, “People don’t care how much you know until they know how much you care.”

That’s why it’s so important to first believe 100% in what you do and then communicate in a way that conveys your belief, energy and enthusiasm. This is how you stand out from the noise of the most crowded online world EVER.

Takeaway #3: It’s NOT all about the numbers!

A lot of people talk about building their community or list as if it were a numbers game — the more people you have on your list or the bigger your social media following — the better. 

While numbers ARE important, what’s way more important is the quality of people you reach AND the quality of the relationships you have with those people. 

I’d rather have 100 highly engaged followers who would follow me to the end of the earth than 10 million followers who never engage. 

Here’s the thing: every single person in your community has real hopes, dreams and aspirations. 

And when you focus too much on the numbers, it’s easy to forget about the connection. 

But when you’re able to build deep and authentic connections… you become a superhero to the people you serve…

And when you’re first getting started, connection is much more important than production. 

And, as you grow and scale, your community becomes THE most important factor in your success. 

So, don’t lose that one-on-one connection and regularly feed and nurture your community.

Remember: each customer is an individual with unique talents and gifts and hopes and dreams — looking to make their impact on the world.  

Takeaway #4: There’s no magic bullet “one-size-fits-all” solution for making money online. 

Far too many entrepreneurs get caught up in the latest tools, tactics and trends and forget what’s actually important… their unique business.  

But the truth is that there’s NOT a one-size-fits-all magic bullet solution for making money online. 

And your success doesn’t hinge on adding the latest trending audio to your Reels or testing a new Facebook ads “hack”…

It hinges on what type of entrepreneur you are, where you are in your business journey AND what you’re capable of right now. 

So instead of falling under the “one-size-fits-all” spell… focus on the actions that will allow you to profit TODAY so you can start bringing more revenue into your business right away… 

This will, in turn, enable you to reinvest in your business growth and sustain the great work you’re doing in the world…

After all, income fuels impact!

Takeaway #5: Your existing customers are 12x more likely to buy from you than someone who hasn’t bought from you before. 

Far too many entrepreneurs are working way too hard to grow their business by focusing ONLY on generating new leads and getting new traffic… 

Essentially neglecting the people who’ve already said “yes” and made a commitment.

And THE most successful businesses make up to 80% of their revenue from “back-end sales” — these are the second, third or fourth thing someone buys from you.

So, how can you work smarter and not harder? 

How can you get off the exhausting and endless marketing treadmill of constantly building your list, generating traffic or trying to get new customers?

By building your Message to Money Pathway!

Your Message to Money Pathway is HOW you’ll engage your existing customers in new offers that move them one step further down their pathway to where and who they want to be.

And I’ll show you how to create the Message to Money Pathway that’ll work for your unique business at Live Your Message LIVE 2025!

There ya have it, 5 of my top business-building takeaways from the 12th annual Live Your Message LIVE. 

Use these as fuel to get started or keep going on your journey to WINNING the game of business!

Let’s do this!

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