Comments on: 7 Amazing Brand Positioning Examples (+ Takeaways for Each)

By: Patrick A.

Patrick A. — Sat, 03 Apr 2021 23:11:00 +0000

Interesting article with great examples but as an entrepreneur I’m now looking for the formula that ensures I can also do something like that? 🙂 🙂 🙂

By: Cynthia McKelvy

Cynthia McKelvy — Tue, 23 Feb 2021 01:22:12 +0000

Marisa, I liked the examples but may have been more intrigued by the razor company which did not make the product. My background in Affiliate Marketing resembles that one. My most recent focus is on relationships being restored. My husband and I were on the brink.of divorce during more that our 30 years of marriage. But Incame to myself and got on the potter’s wheel and went through the process of personal restoration before the relationship or marriage was restored! Now, we are living what I like to call YOUR MAX LIFE NOW! In other words it’s the honeymoon stage and we are both in our 70’s! Planning on Coaching, so branding is essential! Thanks.for.shqring.

By: Marisa Murgatroyd

Marisa Murgatroyd — Sun, 21 Feb 2021 16:22:15 +0000

In reply to Janet Parkhurst.

Awesome Janet! Good copywriters are hard to come by…

And Reis & Trout is an absolute classic… 🙂

By: Janet Parkhurst

Janet Parkhurst — Fri, 19 Feb 2021 22:48:17 +0000

Great piece, Marisa! I’m an old timer–I actually had the Reis and Trout book: Positioning: The Battle for your Mind, when I first went into advertising. It was such a great primer–so much better than what I learned in any classroom. So, I applaud you for being smart enough to read it!
Maybe I’m afraid of commitment, but I actually liked ALL of them. (Although, I have to confess, I’ve never heard of the razor company.) I can learn and reinforce the “lesson” in each example.
I’m going to keep this article in my arsenal of learning.
My biz? The Write Words. My “claim to fame” is that my copywriting gets results. Not just pretty words strung together. Or the extravagant use of an overly large vocabulary. My messaging is targeted specifically toward my clients’ customers and their needs/pain points. And it’s always “on brand,” which keeps my clients at the forefront of their industries. Words That Sell would be my branding in a nutshell.

By: Marisa Murgatroyd

Marisa Murgatroyd — Fri, 19 Feb 2021 18:26:10 +0000

In reply to Patricia Casello-Maddox. Totally Patricia!

By: Patricia Casello-Maddox

Patricia Casello-Maddox — Fri, 19 Feb 2021 18:23:51 +0000

Shave Club – hitting the pain point accurately. Second place – be clear on your vison with your tribe.

Great examples, Marisa. I could take something from each of them.