Comments on: Simplicity Scales: Why Giving Your Customers Too Many Choices Kills Growth

By: Shannon

Shannon — Thu, 07 Dec 2023 00:10:33 +0000

In reply to Tukang aluminium. Same problem since we revamped our website -- so many spam comments! We are looking at some solutions. :)

By: Tukang aluminium

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By: Shannon Goodell

Shannon Goodell — Fri, 29 Apr 2022 16:16:55 +0000

In reply to Jual Kusen Aluminium Terdekat. Thank you, Jual! Thrilled you found so much value out of this piece.

By: Jual Kusen Aluminium Terdekat

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By: Gabriely Wambura

Gabriely Wambura — Fri, 09 Oct 2020 22:40:28 +0000

I am very grateful, Marisa! Marisa, she has worked hard for years and Marisa has also tried to start every small business and push the heart out of hand … Wooooohooouu-Marisa is great. Maris, lovely lady and a great smile for everyone. Maria, Marisa is very nice to us. May I remain you working with you forever? Hihihi! Then you will.

Kind regards,

Gabriely Wambura

By: Marisa Murgatroyd

Marisa Murgatroyd — Thu, 27 Aug 2020 02:57:53 +0000

Wow Law! That’s a HUGE insight. You got the message. <3

By: Law Nnaji

Law Nnaji — Thu, 20 Aug 2020 23:01:29 +0000

In reply to Marisa Murgatroyd. You've switched on the light bulb...boom, I've received an epiphany! Yes, makes sense, absolutely. Damn. I was too closeup and focusing on your business alone and choices you're offering the prospect, and not seeing it -your business as a single entity in competition with many other options available to a prospect. In other words, first and foremost, you're i.e your business is a choice as against other businesses. Damn. And by narrowing your entry point choice with unique differentiation, the prospect is more than likely to choose you from amongst the competition. Awesome Marisa! You're a born teacher. More grace, wisdom and power to your endeavours. Namaste

By: Marisa Murgatroyd

Marisa Murgatroyd — Wed, 19 Aug 2020 14:02:00 +0000

In reply to Law Nnaji. Totally agree Law. And the truth is that your customers won't ever only have one choice because they're not just looking at you and your business. However having a clear starting point with you and understanding what to come to you for will explode your business because they're choosing between you and other options for that thing. Make sense?

By: Law Nnaji

Law Nnaji — Sun, 16 Aug 2020 17:00:24 +0000

In reply to Marisa Murgatroyd.

Regimentation is the extreme opposite of too many choices. Both produce high and varying levels of discomfort in humans. The first, limits choice, and loss of freedom. The latter, an overwhelm, the tyranny of choices.

Humans desire freedom but experience decision paralysis and unhappiness when presented with too many choices.

This was first revealed in the memorable Jam study conducted by the psychologists, Mark Lepper and Sheena Iyengar. And this has been confirmed by subsequent studies conducted by so many other researchers.

Although giving your prospect just one choice sounds good and more sensible thing to do, you might be shooting yourself on the foot. This issue is highly nuanced no matter any attempt to oversimply it…

How do we find that sweet spot between regimentation (the tyranny or dictatorship of one choice with accompanied feelings of loss of freedom) and tyranny of many choices with paralyzing feelings of overwhelm?

Nonetheless, Beautiful piece Marisa!

By: Marisa Murgatroyd

Marisa Murgatroyd — Thu, 13 Aug 2020 15:46:42 +0000

In reply to Rachel.

Beautiful insights Rachel! Simplicity is SO MUCH easier for everyone.

Re your question about apps, my course doesn’t include an app, but it teaches principles from the app and game world that you can use to drive greater consumption and engagement in your courses, which leads to way more sales. 🙂