After one of my students asked me “When choosing what topics to blog about, do you consider what your peers are blogging about or what inspires you?,” I typed “what to blog about” into the Google Keyword tool and discovered that over 20 million people/month are searching for this phrase in the United States alone…

Blogging has become a part of doing business and even a part of living in the year 2013.

But so many people get hung up on what to say, so they stop before they’ve really gotten started.

There’s nothing worse than staring at a blank screen. And nothing more fulfilling than firing up your computer and having that blog post flow right out of you because you know exactly what to write about — or exactly what to say when you push record on that video camera.

In this video, I let you know the 3 key considerations for figuring out that content marketing strategy:

1. What you want to become known for
2. What topics relate to the products and services you’re offering
3. What your target audience wants to know and may even be searching for.

For more on this topic, you can also check out my blog post: “The #1 Thing You Should Be Writing About: How to Develop a Content Strategy for Your Blog and Social Media.”