The Star Wars franchise is reportedly worth $7.5 billion dollars.

There are many reasons why these movies are SUPER popular but here’s what I think is the true secret…

The structure behind the stories.

George Lucas used mythologist Joseph Campbell’s “Hero’s Journey” to capture Luke Skywalker’s journey from zero to hero.

The Hero’s Journey is about starting from nothing, and overcoming major obstacles to succeed.

It’s a story cycle that can be found in myths and legends that are thousands of years old.

We intuitively understand this structure but it was Campbell who created a clear framework for it.

A framework that made his name and sealed his reputation.

If you want to be recognized as a leader or expert in your industry…

Do the same.

Create a framework or step-by-step methodology around an important concept or idea.

Aim for clarity and simplicity.

It’s a powerful way to establish your reputation AND your expertise.

What’s an idea or concept — in your industry — that needs a clear framework?

Leave a comment!

And be sure to like us on Facebook and subscribe to our YouTube channel so you never miss an episode of Live Your Message Daily.

See you tomorrow — same time, same place — for your daily 60-second video espresso. Make it a habit!