Have you ever wondered which digital marketing tools the pros use to supercharge their content marketing strategy?

Wondered which tools to use to supercharge your own?

To help you out, I’ve compiled a short list of some of the most popular digital marketing tools. This list will give you a quick overview of the features, the alternatives and the pricing. 

Let’s dive in.

For ease, the tools are listed in alphabetical order.

1. Ahrefs

Ahrefs is a commonly used tool in the search engine optimization (SEO) community. 

With Ahrefs, you can find the keywords your target audience is using. You can analyze competitors’ sites to see what works for them and who is linking to them. You can also use Ahrefs to find the holes in the market that your competitors aren’t addressing.

Ahrefs can be overwhelming because there is so much data available to you. It’s a very robust tool. 

Fortunately, Ahrefs has an extensive library of content that explains how to get the most out of your subscription. 

How Much Does Ahrefs Cost?

• Lite ($99/month)
• Standard ($199/month)
• Advanced ($399/month)
• Enterprise($999/month)

What are Some Ahrefs Alternatives?

• Semrush (starts at $119.95/month; free trial)
• Moz Pro (starts at $99/month; free trial)
• Ubersuggest (starts at $49/month; free trial)

Final Word on Ahrefs

Whether you use Ahrefs or one of the alternatives, an SEO tool is an important device for your digital marketing strategy.

2. Canva

Canva is a graphic design tool many small business owners find useful.

With Canva, you can create social media posts, infographics, presentations and other visual elements without hiring a graphic designer.

If you don’t have custom photos to use, Canva has thousands of free images and graphics to spice up your designs. 

And since many of us lack a designer’s eye, Canva has templates for all your design projects. Customize those templates to match your business brand. 

With a simple drag-and-drop design, Canva makes it easy for the average business owner to create stunning visuals quickly and on a limited budget.

How Much Does Canva Cost?

• Canva Free ($0/month)
• Canva Pro ($119/year for one person)
• Canva for Teams ($149.90/year)

What are Some Canva Alternatives?

• Crello (starts at $10/month; free trial)
• Visme (starts at $12.25/month; free plan available)
• Placeit (starts at $7.47/month)

Final Word on Canva

Canva is a great tool for creating your digital marketing assets. 

3. Clearscope

Clearscope is a content optimization tool. Clearscope analyzes the SERPs that are currently ranking for a keyword and gives you an idea of what you need to include in your post if you want to compete.

After you’ve written your post, copy and paste it into Clearscope. Clearscope will analyze your writing and give you a letter grade, indicating how well your post stacks up to the competition. 

Suppose your post scores a lower grade, like a C. In that case, Clearscope will make suggestions you can implement to improve your score, increasing the likelihood that your post will compete with the posts already ranking.

How Much Does Clearscope Cost?

• Essentials ($170/month)
• Business ($1200/month)
• Enterprise (custom pricing)

What are Some Clearscope Alternatives?

• MarketMuse (starts at $7200/year; free plan available)
• Content Harmony (starts at $50/month)

Final Word on Clearscope

If you have room in your budget, Clearscope might offer the extra spark your content needs to rank on page one.

4. Keap (formerly Infusionsoft)

Keap is a sales and marketing automation tool. The all-in-one platform is designed to grow with your business and provide you with one central location for all your sales and email marketing needs.

Keap functions as both a customer relationship manager and an email marketing service. 

As you collect leads, you can have marketing automations to send relevant notifications and emails to clients. Hi Sam, Thanks for booking a consultation. I look forward to speaking with you. 

And with Keap’s email and text message templates, you don’t need to create new messages from scratch. Choose a template from Keap’s curated list and customize it for your audience. 

How Much Does Keap Cost?

• Pro ($129/month)
• Max ($199/month)

What are Some Keap Alternatives?

• ActiveCampaign (starts at $9/month; free trial)
• Mailchimp (starts at $13/month; limited free plan)
• Convertkit (starts at $9/month; limited free plan)

Final Word on Keap

If you want a robust all-in-one platform to handle your sales and marketing needs, Keap is an email marketing tool to consider. 

5. Google Ads

There are three types of Google ads.

If you want your business to appear in Google search results when someone searches for a keyword related to your business, you can run Google search ads. 

If you have an e-commerce store, you might run Google shopping ads so your products appear in the search results when people use purchasing keywords. 

There are also Google display ads that appear on third-party websites. You might use these ads for remarketing your website to people who have previously visited.

How Much Does Google Ads Cost?

Digital marketing agency, WebFX, cites an average cost per click of $1-$2. 

What are Some Google Ads Alternatives?

• Facebook Ads (on average, $0.94 per click)
• Twitter Ads (on average, $0.50-2.00 per action)
• YouTube Video Ads (on average, $0.10-0.30 per view)

Final Word on Google Ads

Google Ads can be a great way to bring targeted traffic to your website, but traffic will dry up when you stop running the ads. So, it’s best to use ads with an SEO strategy.

6. Google Analytics

Google Analytics is an analytics tool that analyzes your website traffic so you gain insight into your business.

When you look at the analytics, you’ll see how visitors interact with your website. You’ll get data about which pages get the most visitors, which keywords bring people to your site, and which sources bring in the most traffic.

With these metrics, you can judge the success of your marketing campaigns. You can learn more about the people visiting your site. You can set goals for different pages on your site to determine how successful the pages are at meeting those goals. 

How Much Does Google Analytics Cost?

Google Analytics is free. 

What are Some Google Analytics Alternatives?

• Click Analytic (starts at $35.12/month; free trial)
• Fathom Analytics (starts at $14/month; free trial)

Final Word on Google Analytics

Google Analytics data is valuable, so be sure to use this tool. 

7. Google Trends

Google Trends is a tool that analyzes a keyword’s popularity over time. You can use this information to shape your marketing strategy.

Capitalize on currently trending topics if they tie into your business.

Use Trends to find new topics to cover on your blog, YouTube channel or podcast. You can also find ideas for related topics.

If you’re adding a new line of products to your e-commerce store, Trends might influence the words you use in your product or category descriptions. You could also use Trends to determine when to run Google shopping ads for those products.

How Much Does Google Trends Cost?

Google Trends is free.

What are Some Google Trends Alternatives?

• Exploding Topics (starts at $47/month; free version available)
• Answer The Public (starts at $99/month; limited free plan)

Final Word on Google Trends

Google Trends is a handy tool because there are many ways to use it. And while everyone can benefit from using it, since Trends is free, it’s perfect for business owners with a smaller marketing budget. 

8. Hootsuite

Hootsuite is a social media management tool where you can plan, schedule and manage your social media content. 

The more social media platforms you use, the more work it takes to manage them. Hootsuite makes social media management easier because you can manage all your social media from one location. You can even read and send messages via Hootsuite.

You’ll also have access to real-time audience insights, social media listening tools and performance analytics. 

And you can create and manage social media advertising campaigns with Hootsuite.

How Much Does Hootsuite Cost?

• Professional ($129/month)
• Team ($249/month)
• Business ($739/month)
• Enterprise (Custom pricing)

What are Some Hootsuite Alternatives?

• Buffer (starts at $5/month; free trial)
• Meet Edgar (starts at $24.91/month; free trial)
• Missinglettr (starts at $7/month; free trial)

Final Word on Hootsuite

A social media marketing tool like Hootsuite will save you a lot of time and effort if social media is part of your digital marketing strategy.

9. OptinMonster

OptinMonster is lead generation software for small businesses. Once you install OptinMonster on your website, you can use their lead-capturing tools to build your email list.

OptinMonster’s drag-and-drop builder is a painless way to build optin forms that capture visitors’ email addresses. You can create your forms from scratch or use OptinMonster’s templates for inspiration.

And if you’re new to lead generation software and campaigns, OptinMonster has a feature called Playbooks. Playbooks are ready-to-use campaigns built on “the same strategies, rules, and structures” used in other successful marketing campaigns. 

How Much Does OptinMonster Cost?

• For one site ($16/month)
• For two sites ($32/month)
• For three sites ($49/month)
• For five sites ($82/month)

What are Some OptinMonster Alternatives?

• Sumo (starts at $39/month; limited free plan)
• Leadpages (starts at $37/month; free trial) 
• Convert Pro (starts at $87/year)

Final Word on OptinMonster

OptinMonster integrates with some of the most popular and powerful email marketing software, so it’s definitely a tool to consider for lead gen software.

10. Slack

Slack is an instant messaging app for businesses. 

One of the biggest benefits of Slack is its searchability. Messages are saved so everyone can easily find the information they need. No more trying to loop everyone in via emails written months ago.

Slack also allows you to share files safely and securely. You can connect Slack with your favorite file-sharing software like Google Drive or Dropbox. 

And Slack works with all communication styles. Your team members can record and share video and audio recordings when verbal communication is more helpful than written.

How Much Does Slack Cost?

• Free ($0/month)
• Pro ($7.25/month)
• Business ($12.50/month)
• Enterprise (Custom pricing)

What are Some Slack Alternatives?

• Google Chat (free for Google Workspace users) 
• Microsoft Teams (starts at $4/month; limited free plan)
• Meta Workplace Groups (starts at $4/month; free trial)

Final Word on Slack

Slack is a streamlined approach to bringing employees together for easier collaboration and communication.

11. Trello

Trello is a project management tool based on boards and lists, similar to a Kanban board. 

You can create your Trello boards and lists from scratch or you can start with the templates created by the Trello community. 

You have multiple options for viewing project tasks and deadlines. Track progress with calendars, tables or dashboard views.

Create automations for frequently repeated tasks, so you have a smoother workflow. If you’re unsure which tasks you should automate, Trello’s AI Butler will offer suggestions as it learns your most repetitive tasks.

Trello Power-Ups and integrations offer multiple ways you can customize your boards for optimal performance.

How Much Does Trello Cost?

• Free ($0/month)
• Pro ($5/month)
• Business+ ($10/month)
• Enterprise ($17.50/month)

What are Some Trello Alternatives?

• Airtable (starts at $10/month; limited free plan)
• Basecamp ($11/month; free trial)
• Monday.com (starts at $24/month; limited free plan)

Final Word on Trello

Trello is very customizable, making it a good choice for small and large businesses. It’s also popular with those who like a tactile project management method.

Which Digital Marketing Tools Are Your Favorite?

These are some of the most popular digital marketing tools (and some alternatives) that will make your job easier, but they aren’t the only ones.

Have you come across a digital marketing tool you can’t live without?

Let us know about it in the comments!

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