As a branding expert, I know very few entrepreneurs love their website.

This is not good.

Your website is a BIG part of your personal brand.

If you don’t like your site, it means it doesn’t feel like you and it’s not congruent with your personal brand — who you are and how you want to be perceived.

You can align your site with your brand by reverse engineering the color palette!

Colors call up feelings.

When you match that “feeling” with how you want be perceived, your site will feel a lot more like you.

First, come up with 3 to 5 words that describe you. Are you compassionate, loving, enthusiastic, reliable?

Now match those with colors that convey those traits. Here are a few to get you started:

Blue is wisdom and reliability

Green is harmony and growth

Pink is compassion and love

Just Google “colors and their meanings” to find more.

What are some of the words and colors that represent you and how YOU want to be perceived?

Leave a comment!

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