Just one click of the keyboard is all it takes to open a world of countless websites, offers, products and services. And with so many choices out there and countless companies competing for your attention, it’s easy to get caught up in a game of “What’s next?” or “What’s better?”

And that’s true for your customers, too, making brand loyalty less and less common.

And if you’re an entrepreneur, it can be freakin’ scary.

With all those choices out there, with all that competition, all that noise, it’s hard to see how you’ll ever stand out and attract your ideal clients and customers… getting them to buy again and again.

But you can when you understand the real reason people buy.

And it’s none of the usual suspects. 

It’s not about adding to your credentials with more trainings and certifications…

It’s not about building a shiny new website, improving your marketing funnel or writing fantastic copy.

All of those things are essential. But if you don’t get this one thing right, none of that matters.

Why People Buy

New clients and customers will turn into repeat buyers when you add this universal truth into everything you do in your business…

Every human being on the planet wants to be recognized.

We want to be understood.

We want to know that we matter. As the great Dale Carnegie said…

I know you’re a smart cookie, and I know you’re determined NOT to end up with a flash-in-the-pan business…

So, here’s your mission, should you choose to accept it…

Make SURE your clients and customers feel important and respected at all times.

Do what it takes to make them feel valued and cared for. 

How to Create Customers for Life

One great way to do create customers for life is to come up with simple ideas to surprise and delight throughout the Customer Value Journey. And these simple ideas don’t have to be complicated or cost you a ton.

Here’s a quick list to get your creative juices flowing…

• Make welcome phone calls, send cards, thank you notes, personal emails
• Create a “repeat customers only” online community where they get to connect with you
• Giveaway 1:1 consultations that you livestream to your audience
• Send fun, educational gifts via snail mail
• Reward them with bonus trainings and masterclasses — no strings attached
• Run contests that inspire your students, clients and customers to compete against each other for fun prizes and recognition
• Give out coupon codes, discounts and holiday promotions 

(Get even more ways to surprise and delight your customers here.)

The universal truth — the “ultimate desire of feeling important” — must shine through in every touchpoint you have with your clients.

Make it a top priority in your business and make it part of who you ARE as an entrepreneur…

Then stand back and watch what happens…

You’ll notice a massive spike in engagement in your online and offline communities… and your repeat customer base will start to grow faster than ever before.

I guarantee it.

I learned long ago that people don’t just buy what you sell. Not really.

They don’t even buy to get results.

Now, I’m not saying you don’t need to deliver on your promises; you do.

But creating results isn’t enough to get them coming back to you. There are a ton of experts in every field who can deliver just the results.

Clients and customers keep coming back because of how you make them feel in every step of their journey with you.

As Maya Angelou famously wrote,

From the moment they first see your name to the point when they click the “buy button” and throughout the entire experience of working with you, whether that’s a mastermind, a 1:1 package, a group program or even a self-paced online course…

Make them feel recognized and loved. Surprise and delight at every turn…

And they’ll buy from you again and again and again.

Want more tips for attracting and engaging your ideal customers? Each week, I share what’s working now and how to cut through the hype and do what matters to start or grow your business. Sign up here to get my best content delivered to your inbox each week.

The Mistake Business Owners Make

So many business owners don’t bother with creating repeat customers. Instead, they keep chasing after new ones. They try every shiny new marketing trend and every clever new sales strategy to attract new clients.

And they never get to experience the satisfaction and lasting success that comes from nurturing genuine relationships with your clients and customers. 

A relationship built on trust and loyalty.

A relationship that lasts through the inevitable ups and the downs of entrepreneurship.

Now that you know that a strong, successful business is built on how you make your clients and customers feel, what are some ways to make your current clients feel important, respected, loved and understood?

Share in the comments!